The Ripple of Accountability
CFOs are now well-established strategic partners in shaping culture, performance, and organisational resilience. However, often many overlook one of the most powerful tools at their disposal.
Leadership insights from Claire Gray across podcasts, articles and media features.

CFOs are now well-established strategic partners in shaping culture, performance, and organisational resilience. However, often many overlook one of the most powerful tools at their disposal.

I recently wrote an article for CEOWorld Magazine exploring a topic I’m deeply passionate about — how purpose becomes a real strategic driver when it’s embedded at every level of an organisation, not just written on a wall.

Claire Gray, leadership and team coach at Thriving Culture, was featured as an expert voice in this article on how organisations can create alignment across teams.
Your leaders and teams are the backbone of your business. When they thrive, your entire organisation thrives. If you’re ready to invest in the future of your leaders and teams, let’s start a conversation. Together, we can create the conditions for your business to not just survive—but truly thrive.
Thriving Culture would like to acknowledge the traditional custodians of the land where we live and work, the Bundjalung nation of the Arakwal people, and pay respects to elders, past, present and future.
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